Here is a case study of #feelingbeautiful, a twitter trend, created for the brand VLCC India by MediaZo Labs.
The modus operandi for trending the hashtag was that we created compelling conversation hooks for twitter influencers to enter into #feelingbeautiful discussion. Check this out to know how to trend a topic on twitter.
Brand Name: VLCC INDIA
Brand Intro: VLCC aims to ensure a better quality of life for everyone by shaping people’s confidence and making Slimming, Beauty & Health accessible to all sections of our society
Platform: Twitter
Objective: Provide influencer’s with compelling conversation hooks to create buzz.
Results: Total 991+ conversations were received, 1.4M impressions generated and .25M followers were reached on Twitter within 5 hours of twitter trend.
