Archive for the ‘Case Study’ Category

10 Best Viral Marketing Campaigns

10 Best Viral Marketing Campaigns

In the midst of talks, economy, Bollywood, social, startup and more, few viral marketing campaigns were also mushrooming in between them. Here is the list of 10 top viral marketing campaigns that established a positioning for their brand, integrated brand message. To start with the most recent […]

Twitter Campaign: #SuuntoWatches Campaign was a Groundbreaking Success

Twitter Campaign: #SuuntoWatches Campaign was a Groundbreaking Success

Every time you log into Twitter today, you will see a new contest or something along the lines happening. These may be highly annoying, but when you have some of the biggest brand names indulging in the activity, you can be sure of two things. the first, […]

Social Media Case Study – Citibank Unscramble 48

Brand – Citibank Introduction Mediazo, a full service digital marketing and social media agency and their client came up with an interesting campaign called Unscramble48. Here, many well known bloggers and social media evangelists were invited to unscramble “12 scrambled pictures in 48 seconds“. The event took […]

#FeelingBeautiful Case Study – How to trend on Twitter

Here is a case study of  #feelingbeautiful, a twitter trend, created for the brand VLCC India by MediaZo Labs. The modus operandi for trending the hashtag was that we created compelling conversation hooks for twitter influencers to enter into #feelingbeautiful discussion. Check this out to know how to trend […]